Frame in Focus: Anniversaries and Memory

This week we’ve been revisiting a Frame Set we made FoR an Anniversary. As a result, we’ve also been contemplating memory, why we do and don’t recall certain things, the impact of emotion, and the ways in which we commemorate the passage of time within certain relationships.

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Frame in Focus: Friendship

This week’s Frame in Focus contemplates a set of Frames that were created to celebrate the friendship between a trio of actresses. As such, friendship has been something that we’ve been musing upon this week in the studio.

At a time in our collective history where social media and digital technology has become a dominant medium of communication, there has been a somewhat ironic societal increase in people feeling isolated. Perhaps this is why friendships – especially female friendships – are becoming a popular focus in many creative endeavours. Shows such as Girls, Broad City and Playing House promote this idea, while books like A Little Life have been received with great acclaim in the literary world. Could it be that we are tiring of those success narratives that stress the importance of our jobs, owning houses and especially our romantic connections, with little regard being given to our social successfulness? Are we becoming more aware of the potential permanence and thus additional value in our friendships by contrast to the sexual, romantic and professional ties that we can now obtain through apps, and can walk away from with relative ease?

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FoR in Focus: The Origin Story

An entry from Founder and Creative Director, Phil:

‘Where it all began’ is a dogma that has most likely been debated since ‘the beginning’ itself. And however intangible ‘the beginning’ may seem, Creation and Origin Stories have long-held a captivating charm for me. Such stories seem curiously pertinent when considering the beginnings of Frames of Reference – not least because they are often penned in the reflections of anthropologists and documented through ancient art.

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