In launching Frames of Reference, my journey thus far has seen me face a variety of challenges. While many of the trials I have encountered have been uniquely mine as a sole-trader pioneering a new business format, one challenge that I know to be more commonly shared among individually-led start-ups is loneliness. Not only does the specter of loneliness frequently loom over those setting out on their own, but it is arguably one of the hardest challenges to contend with in that it can be an emotional, intangible and illusive haunting. It is also not always readily talked about. I therefore wanted to share some honest thoughts, feelings and reflections on my experience of loneliness, and hopefully dispel the notion that loneliness is anything other than natural.
This blog is a site of consideration, reflection and conversation for all things Frames of Reference. The work we carry out at FoR can be emotionally, intellectually and artistically varied. Yet, the value of our works lie in their subtle and personal significances. We therefore felt it was essential to have a platform where we could open up a conversation about the thinking that goes into our artworks.
As a start-up, it also struck us as being important to have a space where we could charter our voyage as the company grows and as our artwork develops.
This blog will therefore encompass multiple elements. It will detail some of the specific artworks that we have been creating; unpacking the stories and sentiments that channelled their creation. It will also diarise key events and progressions within the history of FoR as a company. And finally, it will at times offer up reflections from the spheres of anthropology and art as we think through the worlds we create and the worlds we come to inhabit with each project that comes our way.
We thank you for reading, for your comments and for your support. As a company that thrives on your thoughts as its inspiration, Frames of Reference would be very little without you.
